To promote the brand construction of liaoning province, to promote "product of China" to "the Chinese brand", realize the high quality brand enterprises in liaoning province, China council for the promotion of standardization institute by the brand construction of liaoning province commissioned in 2020 in liaoning province enterprise brand value evaluation, the brand value, calculate the final result shows that through technology brand strength 905.3 points (out of 1000 points), the brand value of 063 million yuan.
At the same time, the research institute put forward suggestions for the future development of the company, more open and invigorate the development of management ideas, and constantly expand the scale of operation and sales;Adopt the quality and innovation dual driving strategy, maintain and expand the existing advantages, make up for the development of the weak links;Combined with the foundation of its own development, on the basis of full analysis of internal and external resources, environment, opportunities and challenges, identify the right brand positioning, establish brand construction objectives, develop brand development plans, take the leading level of the industry as the benchmark, strengthen brand construction investment, further enhance brand value, and achieve high-quality development.
Expert advice and 3 years development strategic goal and the new company vision, mission, fully shows that the company established management policy is in line with the current development situation, the next three years, we will play our advantage on technology innovation and local geographic advantages, seize opportunities to capture the market, promote the company fast and good, stable and sustainable development.
